Niche Tea Branding & Packaging by IWANT design
Published Apr 6, 2017
East London branding & communications agency IWANT design produced this colorful identity and packaging for Niche Tea, a uniquely blended, beautifully crafted wellness tea.
“We worked closely with Niche developing branding, packaging, marketing and an e-commerce website. From the outset we agreed we wanted to create a lifestyle brand, a tea range that kicked against the glut of high street tea brands, and that would sit as comfortably on the pages of Wallpaper as it would in your Ocado shop. We chose to create a series of patterns that reflected the blends and used a limited colour palette across the range – we used butt jointed tubes as they gave us a seamless canvas to allow the patterns to really sing. We are now developing a second range of black teas that will be launched towards the end of the 2017.”
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