Nature’s Duality: Charry Kyung’s Branding for Natura

South Korean designer Charry Kyung crafted a “double-sided” brand for Natura that feels as dynamic as nature itself. On one side, vibrant geometric shapes explode in rich, cheerful colors, drawing inspiration from natural elements like the sun, flowers and birds. On the other, the designs shift to a more subdued, monochrome palette, reflecting the earth’s deeper shades like stones, soil and the night sky.

Charry describes herself as a “small giant who creates cheerful yet thoughtful designs.” And her lively signature style does shine through in Natura’s brand, with her brilliant use of color and fun cut-out visuals. The combination of clean geometric patterns and rough, organic forms creates a playful contrast, making the identity feel both timeless and fresh.

To discover more of Charry Kyung’s bold graphic design work, head over to her website and follow her updates on Instagram.

More branding inspiration Charry Kyung’s website