Minimalistic Logos by Goran Jugovic

Bosnian designer Goran Jugovic creates clever logos with a minimalistic style.

Goran focuses on creating distinct visuals that tell a story through their structure. His designs are often playful yet professional: he utilizes shapes and lines to make each logo unique yet recognizable. He also makes sure to include subtleties that reflect his client’s values or mission statement, adding another layer to the brand identity as a whole.

Jugovic often documents his creative process on Instagram, where he clearly exposes the construction grids used to produce each one of his unique identities.

More logo design inspiration via Instagram