Meister Branding by Tough Slate Design

Ukrainian agency Tough Slate Design was responsible for the logo design and identity for Meister, an initiative by the German government providing new opportunities for professional education in war-torn communities.

“Future created by your own hands — this is the core communication message for the project. It’s all about help and opportunities for unemployed people, but also about motivation to take own responsibility and build their life by themselves.

We decided to show this synergy of opportunities and self-made future with an arrow, which navigates people throughout their career path. The letter ‘T’ in the logo takes this function and directs you right and up — straight where the future is. The identity and materials are aimed to support this idea of navigator in your DIY career future.”

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