Keep Up Agency Branding by Matheus Ferreira

Brazilian designer Matheus Ferreira has done a great job with his work for Keep Up Agency, perfectly illustrating what happens when strategy meets design. Based in Nyköping, Sweden, Keep Up Agency specializes in all things marketing, from social media to web development. Matheus’ visual identity for the agency revolves around their structured approach to success, focusing on objectives, strategies, tactics and results. It’s a visual representation of how the agency works—methodical and impactful.

The logo features three dynamic arrows forming a target, a bold symbol of clarity and focus. Each arrow represents a critical step in the agency’s process (strategies, tactics and objectives), all converging to embody their ultimate goal of achieving measurable success for their clients.

The supporting elements tie it all together. A well-thought-out color palette blends seriousness with energy. Black for professionalism, orange and purple for dynamism, and green for growth and confidence. Paired with clean, sans-serif typography, the identity feels modern yet timeless, perfectly mirroring the agency’s balance of creativity and professionalism.

For more of Matheus Ferreira’s work, check out his Behance portfolio and give him a follow on Instagram.

More branding inspiration via Behance