Irreverent, Street-Sharp Branding for Bonker Bao by Rubio & del Amo

Spanish studio Rubio & del Amo channels the frenetic energy of a Shinjuku alleyway into the heart of Murcia with their bold branding for Bonker Bao. The project reimagines the traditional steamed bun as a blank canvas for explosive, cross-cultural flavors, positioning the concept somewhere between high-end gastronomy and raw street culture.

The visual identity balances graphic minimalism with chaotic urban textures. Electric yellow dominates the palette, offset by stark black typography and a mischievous smiley icon that turns the bao into a character. Tactile wooden steamers featuring playful, protruding “tongue” tabs add a physical layer to the brand’s irreverent tone.

Inside, the studio built a modular environment using stacked red Coca-Cola crates and vibrant neon signage, effectively blurring the line between a restaurant interior and a late-night Tokyo street. The launch campaign pushed the attitude further, using pixelated censorship to tease the product and frame the bao as something slightly illicit and worth discovering.

For more work by Rubio & del Amo, check out their portfolio on Behance and visit their website.

More branding inspiration via Behance