Hue Studio’s Iridescent Brand Identity for Cru+ Café & Patisserie
Published Oct 31, 2025
Melbourne-based Hue Studio has created a refined and luminous brand identity for Cru+, a café and patisserie nestled among high-end lifestyle and fashion boutiques in a local mall. As the sister venue to The Crux & Co, Cru+ carries forward the same sense of design sophistication and culinary elegance, expressed here through a more modern aesthetic.
The minimalist wordmark is paired with iridescent print finishes, adding a subtle play of light and color. These shimmering details shift hues depending on the angle, creating a tactile and sensorial experience that aligns perfectly with Cru+’s refined patisserie offerings and fashion-forward surroundings.
You can discover more of Hue Studio’s work on their website.
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