Grönstedts Le National Packaging by Lachlan Bullock

Every year, on the Swedish National Day, cognac lovers eagerly anticipate the release of ‘Le National’, a special limited edition of Grönstedts’ flagship cognac.

Back in 2016, Grönstedts recognized the importance of aligning their packaging with the premium quality of their cognac, so they sought the expertise of Lachlan Bullock and the team at Grow, an award-winning brand agency from Sweden. The client’s brief was clear: elevate the quality of Le National’s appearance to match that of the product within.

Grönstedts Le National is a product of dual origins, combining the rich heritage of Swedish craftsmanship with the exquisite flavours of French cognac. Their design strategy celebrates this duality, creating a visual narrative that reflects both cultures.

The bottle itself is a work of art, reflecting the elegance and sophistication of the cognac it holds. The design seamlessly blends classic elements with a modern style, showcasing artwork by Tomas Lindell and elegant typography that together create an atmosphere of exclusivity.

For more of Lachlan’s work, take a look at his portfolio on Behance.

More packaging design via Behance