Greater China Illustration Awards Identity by Toby Ng

Hong Kong-based creative director Toby Ng created this sophisticated identity and collateral for the 4th Greater China Illustration Awards, organized by the Hong Kong Society of Illustrators.

“Based on their theme ‘A Vibrant Transformation A Meticulous Masterpiece’, we designed their identity and all the printed matter related to the Awards. The design, comprised of a set of 4 graphics, depicts a small colour-coded triangle that radiates into a big triangle through a variety of patterned organic lines. The small triangle represent the illustrator’s hand / pen / brush and the big triangle, with its various organic, hand crafted line patterns symbolises creativity and possibilities.

Four colours and four patterns created a colour code to distinguish the different award categories and sections; these were used in the small triangles to reinforce the competition’s award identity.”

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