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EMVY Branding & Packaging by Choice Studio

Published Feb 4, 2019

EMVY is a new brand of cruelty-free cosmetic products based on a red grape extract and other natural ingredients. Moscow-based agency Choice Studio was commissioned to create their clean, minimalist look.

“We took a red grape color, softened it a bit to breath some freshness and youthfulness to the packaging.

Ah, almost forgot to tell how we came up with such a naming: our client’s name is Maria Voskresenskaya. We took her initials ‘M’ and ‘V’ and came up with something simple yet classy.

That’s how EMVY was born.”

More packaging design via Behance

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