Electra Ramen Bar Branding by FatFaceStudio
Published Feb 9, 2021
Brazilian design house FatFaceStudio created this vibrant brand identity for Electra, a trendy ramen bar located in the island of Florianópolis.
“Our main goal was to create something different from the classic Japanese restaurant aesthetic as the founder is a Brazilian chef who loves eastern culinary but doesn’t have any direct connections with Japan.
The brief was to imagine the place as a cyberpunk hideout for a gang in which the big boss is a Japanese young woman.”
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