Dallas Trinity FC: A Confident New Identity for a Rising Club

Dallas Trinity FC unveiled a striking brand identity shaped by ModestWorks and Moniker for the club’s launch in 2024, one that feels deeply tied to the city it represents. Designed for Dallas’s first professional women’s soccer team, the system channels ambition, resilience and forward motion, aligning the club with the momentum behind the growing women’s game.

The main element of the identity is a reimagined Pegasus, a tribute to the iconic red neon figure that has watched over downtown Dallas since the 1930s. The symbol represents persistence and progress, while the team’s name draws from the Trinity River, a quiet but enduring presence.

The wider visual language takes cues from the team’s inaugural home at the Cotton Bowl, with custom typography inspired by the art-deco lettering found across Fair Park. Rich burgundy and warm gold tones give the brand a sense of weight and confidence, translating seamlessly across kits, merch and match-day graphics.

You can learn more about the project on ModestWorks‘ and Moniker‘s websites.

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