Cason Caphe Branding & Packaging Design by Bracom

Vietnamese agency Bracom has given Cason Caphe a bold new identity that draws inspiration from traditional lacquer art, reimagined through a clean, contemporary lens.

The system pairs rich reds, earthy greens and touches of gold foiling to create a tactile sense of craft, while crisp typography strikes a balance between heritage and modernity. From coffee bags and takeaway cups to store signage, the design stays consistent, distinctive, and unmistakably tied to Vietnamese culture throughout all applications.

For more of Bracom’s branding work, check out their website.

More branding inspiration via Behance