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Attix Brand Identity by Interbrand

Published Jun 10, 2024

The legal sector is often seen as a conservative industry, where many firms are set in their traditional ways. Seeking a fresh approach to remain competitive, Mattos Filho, one of the largest law firms in Latin America, demonstrated forward-thinking vision by introducing Attix: an innovative service designed to connect legaltech startups with companies seeking more efficient and streamlined legal processes.

Attix serves as a bridge between legal technology companies and clients, with the aim to foster impactful collaborations that drive societal and business transformations. This ambitious endeavor required a compelling brand identity that could convey its mission of innovation and efficiency while standing out in a competitive market. Mattos Filho sought the expertise of global branding agency Interbrand, to develop the strategy, visual identity and key messages for Attix that would resonate with its diverse target audience. The result is a sleek and modern identity, featuring vibrant colors and pixelated gradients that set the brand apart with a unique aesthetic.

More branding inspiration via Behance

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