Archiveat: A Fresh Identity by Plus X

South Korean studio Plus X created a vibrant and sensory identity for Archiveat, a new brand born from Public Kitchen’s evolution into a broader cooking platform. Originally focused on connecting chefs and students, the company redefined its mission during the pandemic to celebrate home cooking and digital food culture.

The name combines “archive” and “eat,” symbolizing a place where culinary experiences are collected and shared. Plus X brought concept to life through visuals inspired by the sounds of cooking (chop, sizzle, bubble, crunch), translated into rhythmic patterns and lively compositions. The logo’s elegant geometric lines and sliced-vegetable curves evoke freshness and precision, while the bold palette of orange, yellow and blue reflects the joy of food.

You can see more of Plus X’s design work on their website.

More branding inspiration via Behance