A Nike-Inspired Typography Study by Beka Bekaia

Georgian designer Beka Bekaia explores typography as a system in motion with this experimental series inspired by Nike. In this personal exercise, he breaks the brand’s name down into geometric shapes and patterns, then stretches and reconfigures them into dynamic compositions.

Throughout the series, the classic Nike lettering is transformed, sliced into horizontal sections, expanded into dot grids, or pulled into elongated forms that suggest speed and direction. Beka leans heavily on structure, with visible grids, measured spacing and repeated elements, then offsets that control with fluid distortion and optical vibration. That balance between precision and play is what keeps the work engaging. You can tell the work is meticulously crafted, but it still feels spontaneous.

You can explore more of Beka’s work and ongoing studies on Behance and Instagram.

More typography inspiration via Instagram