Roasting Masters Identity & Packaging Design by CFC
Published Feb 19, 2020
South Korean studio CFC produced a refreshed brand identity and packaging set for Roasting Masters, a bean-to-bar chocolate company based in Seoul.
“Considering the situation that Roasting Masters has been successfully run for 10 years in coffee industry in Korea
and their name was also relevant for bean to bar business, we decided to keep their name and revitalize the brand identity instead of creating new one.
For the chocolate packaging, we researched visual heritage from Latin America, where all beans for Roasting Masters are from.
We made vivid color palettes and drew patterns inspired by Latin culture. We also developed illustrations introducing ‘bean to bar’ for those who are not familiar with it.”
Art Direction & Design: Charry Jeon
Illustration: Saerom Kang
Photography: Kiwoong Hong
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