{"componentChunkName":"component---src-templates-post-js","path":"/slam-burger-a-knockout-brand-identity-by-studio-okgo/","result":{"pageContext":{"postId":172976,"title":"Slam Burger: A Knockout Brand Identity by Studio OKGO","author":{"name":"admin","avatar":{"url":"https://secure.gravatar.com/avatar/9af25ed0fd46963a99e46b0b36a0ced8?s=96&d=mm&r=g"}},"colourFeatureImage":"[117,32,12]","excerpt":"Seoul-based Studio OKGO developed a bold, playful brand identity packed with personality and attitude for Slam Burger, a local smash burger restaurant. ","metadata":{"lowresImages":null},"date":"2026-11-02T20:00:51","slug":"slam-burger-a-knockout-brand-identity-by-studio-okgo","link":"/slam-burger-a-knockout-brand-identity-by-studio-okgo/","categories":{"nodes":[{"name":"Branding","slug":"identity","link":"https://inspgr.id/category/identity/"},{"name":"Graphic Design","slug":"design","link":"https://inspgr.id/category/design/"},{"name":"Logo Design","slug":"logos","link":"https://inspgr.id/category/logos/"},{"name":"Print Design","slug":"print","link":"https://inspgr.id/category/print/"}]},"content":"<p>Seoul-based <a href=\"https://okgocorp.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Studio OKGO</a> developed a bold, playful brand identity packed with personality and attitude for Slam Burger, a local smash burger restaurant. The studio handled everything from naming and strategy to character development and restaurant interiors, creating a colorful universe inspired by street culture and the over-the-top theatrics of wrestling.</p>\n<p>The star of the show is Tiger Slam, an energetic orange cub with a ferocious grin and dreams of becoming a wrestling legend. The character&#8217;s exaggerated expressions and dynamic poses appear throughout a vibrant visual identity dominated by fiery reds, electric oranges and contrasting teal accents.</p>\n<p>Studio OKGO took the concept beyond graphics, designing an immersive restaurant interior with a wrestling ring-inspired communal table as its centerpiece. Bright orange furniture, illuminated panels and oversized wall typography transform the space into a playful arena where customers become part of the action. It&#8217;s a cool example of character-driven branding that delivers a memorable experience well beyond the food itself.</p>\n<p>Explore the full project on <a href=\"https://www.behance.net/gallery/230281769/SLAM-BURGER-Branding\" rel=\"noopener noreferrer\" target=\"_blank\">Behance</a> and discover more of the studio&#8217;s work on their <a href=\"https://okgocorp.com/\" rel=\"noopener noreferrer\" target=\"_blank\">website</a>.</p>\n<p><a href=\"https://theinspirationgrid.com/category/identity/\">More branding inspiration</a> <a href=\"https://okgocorp.com/\" rel=\"noopener noreferrer\" target=\"_blank\">OKGO&#8217;s website</a></p>\n","postLabel":{"postLabel":null},"featuredImage":{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature-255x180.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature-805x568.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature-768x542.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature-1536x1084.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature-550x388.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-feature.jpg 1680w","mediaDetails":{"height":1186,"width":1680},"caption":null,"altText":"","description":null},"videoAttributes":{"embedCode":null,"videoOrder":null},"avBanner":{"avBannerNumber":null},"avVideoTeaser":{"avVideoTeaser":null},"attachments":{"nodes":[{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-01.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-01-255x182.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-01-805x576.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-01-768x549.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-01-1536x1099.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-01-550x394.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-01.jpg 1680w","mediaDetails":{"height":1202,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-02.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-02-255x165.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-02-805x522.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-02-768x498.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-02-1536x997.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-02-550x357.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-02.jpg 1680w","mediaDetails":{"height":1090,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-03.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-03-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-03-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-03-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-03-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-03-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-03.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-04.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-04-255x170.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-04-805x537.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-04-768x512.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-04-1536x1024.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-04-550x367.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-04.jpg 1680w","mediaDetails":{"height":1120,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-05.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-05-255x165.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-05-805x522.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-05-768x498.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-05-1536x997.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-05-550x357.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-05.jpg 1680w","mediaDetails":{"height":1090,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-06.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-06-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-06-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-06-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-06-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-06-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-06.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-07.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-07-255x144.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-07-805x455.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-07-768x434.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-07-1536x868.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-07-550x311.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-07.jpg 1680w","mediaDetails":{"height":949,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-08.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-08-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-08-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-08-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-08-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-08-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-08.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-09.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-09-255x163.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-09-805x516.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-09-768x492.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-09-1536x985.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-09-550x353.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-09.jpg 1680w","mediaDetails":{"height":1077,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-10.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-10-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-10-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-10-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-10-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-10-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-10.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-11.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-11-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-11-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-11-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-11-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-11-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-11.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-12.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-12-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-12-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-12-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-12-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-12-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-12.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-13.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-13-255x165.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-13-805x522.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-13-768x498.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-13-1536x997.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-13-550x357.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-13.jpg 1680w","mediaDetails":{"height":1090,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-14.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-14-255x165.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-14-805x522.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-14-768x498.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-14-1536x996.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-14-550x357.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-14.jpg 1680w","mediaDetails":{"height":1089,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-15.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-15-255x340.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-15-805x1073.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-15-768x1024.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-15-1152x1536.jpg 1152w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-15-1536x2048.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-15-550x733.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-15.jpg 1680w","mediaDetails":{"height":2240,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-16.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-16-255x152.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-16-805x480.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-16-768x458.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-16-1536x916.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-16-550x328.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-16.jpg 1680w","mediaDetails":{"height":1002,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-17.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-17-255x316.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-17-805x996.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-17-768x950.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-17-1241x1536.jpg 1241w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-17-1655x2048.jpg 1655w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-17-550x681.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-17.jpg 1680w","mediaDetails":{"height":2079,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-18.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-18-255x287.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-18-805x907.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-18-768x865.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-18-1363x1536.jpg 1363w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-18-550x620.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-18.jpg 1680w","mediaDetails":{"height":1893,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-19.jpg","srcSet":"https://inspgr.id/app/uploads/2026/11/branding-slamburger-19-255x182.jpg 255w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-19-805x576.jpg 805w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-19-768x549.jpg 768w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-19-1536x1099.jpg 1536w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-19-550x394.jpg 550w, https://inspgr.id/app/uploads/2026/11/branding-slamburger-19.jpg 1680w","mediaDetails":{"height":1202,"width":1680},"caption":null,"altText":"","description":null}]}}}}