{"componentChunkName":"component---src-templates-post-js","path":"/once-sharp-packaging-design-for-a-one-of-a-kind-40-year-old-brandy/","result":{"pageContext":{"postId":167603,"title":"Once: Sharp Packaging Design for a One-of-a-Kind 40-Year-Old Brandy","author":{"name":"admin","avatar":{"url":"https://secure.gravatar.com/avatar/9af25ed0fd46963a99e46b0b36a0ced8?s=96&d=mm&r=g"}},"colourFeatureImage":"[15,6,5]","excerpt":"Armenian studio Backbone Branding has created a striking identity and packaging system for Once, an ultra-premium brandy distilled in 1980 and matured for four decades in oak casks. ","metadata":{"lowresImages":null},"date":"2026-07-13T20:01:56","slug":"once-sharp-packaging-design-for-a-one-of-a-kind-40-year-old-brandy","link":"/once-sharp-packaging-design-for-a-one-of-a-kind-40-year-old-brandy/","categories":{"nodes":[{"name":"Branding","slug":"identity","link":"https://inspgr.id/category/identity/"},{"name":"Packaging Design","slug":"packaging","link":"https://inspgr.id/category/packaging/"}]},"content":"<p>Armenian studio <a href=\"https://theinspirationgrid.com/fish-club-wine-packaging-design-by-backbone-branding/\">Backbone Branding</a> has created a striking identity and packaging system for Once, an ultra-premium brandy distilled in 1980 and matured for four decades in oak casks. True to the agency&#8217;s distinctive approach, the design pairs bold conceptual thinking with meticulous craftsmanship, transforming the bottle itself into a physical expression of the product&#8217;s story.</p>\n<p>Rather than treating the cask as a mere vessel, the studio made it inseparable from the final presentation. The circular bottle is wrapped in a steel band and framed by segments of oak, echoing the structure of the barrel that shaped the spirit for 40 years. A rich amber glass face evokes the deep color of the aged brandy, while restrained gold typography reinforces its luxurious character without overwhelming the composition. </p>\n<p>The presentation continues with an equally dramatic display case. Curved wooden panels unfold like the staves of a barrel opening apart, gradually revealing the bottle at the center. The reveal turns the simple act of unboxing into a ceremonial experience, reflecting the rarity of a spirit that exists in a finite supply of just 30,000 bottles. Appropriately named Once, the brand acknowledges its own scarcity, emphasizing that each bottle brings the collection one step closer to disappearing forever.</p>\n<p>For more of Backbone Branding&#8217;s work, visit their <a href=\"https://backbonebranding.com/\" rel=\"noopener noreferrer\" target=\"_blank\">website</a> and follow them on <a href=\"https://www.instagram.com/backbonebranding/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>.</p>\n<p><a href=\"https://theinspirationgrid.com/category/packaging/\">More packaging design</a> <a href=\"https://theinspirationgrid.com/category/identity/\">More branding</a></p>\n","postLabel":{"postLabel":null},"featuredImage":{"sourceUrl":"https://inspgr.id/app/uploads/2026/07/packaging-once-feature.jpg","srcSet":"https://inspgr.id/app/uploads/2026/07/packaging-once-feature-255x180.jpg 255w, https://inspgr.id/app/uploads/2026/07/packaging-once-feature-805x568.jpg 805w, 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