{"componentChunkName":"component---src-templates-post-js","path":"/bedside-brand-book-asias-playful-self-promo-kit/","result":{"pageContext":{"postId":169212,"title":"Bedside Brand Book: Asia’s Playful Self-Promo Kit","author":{"name":"admin","avatar":{"url":"https://secure.gravatar.com/avatar/9af25ed0fd46963a99e46b0b36a0ced8?s=96&d=mm&r=g"}},"colourFeatureImage":"[25,43,42]","excerpt":"Brazilian agency Asia turned the traditional brand manual into something far more playful with its Bedside Brand Book, a self-promotional project designed to introduce the studio’s culture, personality and ambitions to prospective clients and collaborators.","metadata":{"lowresImages":null},"date":"2026-08-17T20:00:59","slug":"bedside-brand-book-asias-playful-self-promo-kit","link":"/bedside-brand-book-asias-playful-self-promo-kit/","categories":{"nodes":[{"name":"Advertising","slug":"advertising","link":"https://inspgr.id/category/advertising/"},{"name":"Branding","slug":"identity","link":"https://inspgr.id/category/identity/"},{"name":"Graphic Design","slug":"design","link":"https://inspgr.id/category/design/"},{"name":"Typography","slug":"typography","link":"https://inspgr.id/category/typography/"}]},"content":"<p>Brazilian agency <a href=\"https://asiaxp.co/\" rel=\"noopener noreferrer\" target=\"_blank\">Asia</a> turned the traditional brand manual into something far more playful with its Bedside Brand Book, a self-promotional project designed to introduce the studio’s culture, personality and ambitions to prospective clients and collaborators. Rather than going with a conventional corporate document, the agency packaged its ideas into a bright red bedside container filled with a series of individually designed cards.</p>\n<p>Each card explores a different aspect of Asia’s identity, from its “phygital” manifesto and creative philosophy to tongue-in-cheek declarations like “Future Driven Since 2659,” “Skip Ordinary” and “Fast and Curious.” The visual system is deliberately eclectic, mixing bold typography, checkerboard patterns, retro-futuristic graphics, playful illustrations and saturated combinations of orange, blue, pink, green and yellow.</p>\n<p>Created as both a brand statement and recruitment tool, the project was intended to attract new clients and talent across design, gaming, fashion and technology. For more of Asia&#8217;s work, visit their <a href=\"https://asiaxp.co/\" rel=\"noopener noreferrer\" target=\"_blank\">website</a>.</p>\n<p><a href=\"https://theinspirationgrid.com/category/design/\">More graphic design</a> <a href=\"https://www.behance.net/asiaoficial\" rel=\"noopener noreferrer\" target=\"_blank\">via Behance</a></p>\n","postLabel":{"postLabel":null},"featuredImage":{"sourceUrl":"https://inspgr.id/app/uploads/2026/08/design-bedside-brand-book-feature.jpg","srcSet":"https://inspgr.id/app/uploads/2026/08/design-bedside-brand-book-feature-255x180.jpg 255w, https://inspgr.id/app/uploads/2026/08/design-bedside-brand-book-feature-805x568.jpg 805w, https://inspgr.id/app/uploads/2026/08/design-bedside-brand-book-feature-768x542.jpg 768w, https://inspgr.id/app/uploads/2026/08/design-bedside-brand-book-feature-1536x1084.jpg 1536w, https://inspgr.id/app/uploads/2026/08/design-bedside-brand-book-feature-550x388.jpg 550w, 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