Elderbrook Drinks Branding by & SMITH and We All Need Words
Published Sep 28, 2016
UK-based studio & SMITH (previously featured here) collaborated with We All Need Words and illustrators Enrica Casentini, Ana Jaks and Quentin Mongue to produce this colorful brand identity and packaging for Elderbrook Drinks.
“It would’ve been easy to make Elderbrook’s design pure and ‘my-body-is-a-temple’ simple. But when big, sugary soft drinks are trying to show how ‘healthy’ they are, we had to raise Elderbrook’s game and do something different. The design is bold and uses the work of young illustrators in a whip-smart, grown-up way.”
— Dan Bernstein, Creative Partner, & SMITH
“If you believe what you read on the bottles, every flavoured water and fizzy drink will make you a better person. For Elderbrook, we’ve consciously jumped off the health food bandwagon. The tone is deliberately straight-talking. You won’t find lots of health claims or ‘aren’t we kerazee’ banter here. And we banned the word ‘superfood’ from the start.”
— Rob Mitchell, Co-founder, We All Need Words
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