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You need to hear this table: Philips Headphones

Ogilvy & Mather London commissioned Ged Palmer (Brixton table), Mateusz Witczak (Shoreditch table), Allison Carmichael and Steven Bonner (Hackney table) to create beautiful hand-drawn typography and illustrations for their musical tables, as part of the “You need to hear this” campaign for Philips.

“Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.”

via Creativity Online

Advertising Typography Video & Motion Posted on August 13, 2013
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