Written Portraits by Van Wanten Etcetera
Brilliant campaign created by Van Wanten Etcetera for the Dutch Book Week.
“Each year CPNB (Collective Promotion Dutch Literature) organises the Dutch Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the (auto) biography is featured. This is translated in the theme ‘Geschreven Portretten’, which translates in Written Portraits’. Van Wanten Etcetera created the campaign, which show the different faces behind the (auto) biographies. Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of the biographic Book Week give away). Souverein made the artwork and did an amazing job creating realistic images. Even original book pages were used for the text inside the portraits to get right structure for each portrait.”
Concept: Markus Ravenhorst, Maarten Reynen