Wheat is Wheat is Wheat by Paddy Mergui
“Wheat is Wheat is Wheat” is a thought-provoking series by artist Paddy Mergui.
“By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture. This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.”
– Paddy MerguiArt Graphic Design Packaging Design Posted on May 12, 2014