Wally Identity by Character
Minimalism at its best. San Francisco-based design agency Character created this beautiful identity and packaging for Wally – a discreet sensor system that detects and alerts homeowners via their mobile device to water leaks and changes in temperature and humidity.
“Character was tasked with developing a unique identity for Wally, which Character would then extend across all consumer touch points from website, mobile app, retail packaging and event fixtures.
The selected identity is a custom logotype which extends the two ‘L’s in Wally, a subtle yet playful representation of the way the sensors use the copper wiring in walls to communicate with the Sensor Hub.”Branding Graphic Design Logo Design Packaging Design Posted on June 18, 2014