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Wally Identity by Character

Minimalism at its best. San Francisco-based design agency Character created this beautiful identity and packaging for Wally – a discreet sensor system that detects and alerts homeowners via their mobile device to water leaks and changes in temperature and humidity.

“Character was tasked with developing a unique identity for Wally, which Character would then extend across all consumer touch points from website, mobile app, retail packaging and event fixtures.

The selected identity is a custom logotype which extends the two ‘L’s in Wally, a subtle yet playful representation of the way the sensors use the copper wiring in walls to communicate with the Sensor Hub.”

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Branding Graphic Design Logo Design Packaging Design Posted on June 18, 2014
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