Wally Identity by Character
Published Jun 18, 2014
Minimalism at its best. San Francisco-based design agency Character created this beautiful identity and packaging for Wally – a discreet sensor system that detects and alerts homeowners via their mobile device to water leaks and changes in temperature and humidity.
“Character was tasked with developing a unique identity for Wally, which Character would then extend across all consumer touch points from website, mobile app, retail packaging and event fixtures.
The selected identity is a custom logotype which extends the two ‘L’s in Wally, a subtle yet playful representation of the way the sensors use the copper wiring in walls to communicate with the Sensor Hub.”
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