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VR Fest Mexico: Branding by Futura

VR Fest is the first immersive experience festival in Mexico, exploring the art and technology behind virtual reality, augmented reality and mixed reality. The festival identity and collateral was produced by local branding agency Futura.

“In this edition, we collaborated designing the identity of the festival, which we took as a challenge since we wanted to avoid being explicit, to create some distance form tech tendencies, and disregard the obvious.

We decided to explore new processes and tools, used new software to create volumetrics that represent beautiful physical environments around the world, like Vietnamese rice fields, Igazú waterfalls, or the mud volcanoes in Azerbaiyán. Once we had the renders designed, we added a synthetic color palette, to represent modern pop culture, and a strident colorimetry, easy to be recognized at a distance, applied to different materials.”

Photos by Rodrigo Chapa.

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