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Spine Vodka: Awesome Concept by Johannes Schulz

German designer Johannes Schulz created this fantastic packaging concept for a premium vodka. He explains the idea behind the self-initiated project:

“My task was to create a unique visual concept for an Vodka bottle with a provoking name.

I integrated the spine with the ribcage to communicate a product with a ‘backbone’, a beverage that lives up to its promise, to be a honest and strong drink.”

via Packaging of the World

Packaging Design Product Design Posted on August 18, 2013
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