Spanjorskan Branding by Lobby Design

Swedish firm Lobby Design created this dramatic and playful brand identity for Spanjorskan, a restaurant in Stockholm with a mix of Spanish culinary influences.

“Imagine the lively atmosphere on one of Madrid’s back streets. The smell of freshly roasted chicken from the rotisserie, a whole turbot straight from the the oven or shrimp on the grill. The food happiness in San Sebastian and the taste of fresh seafood served on large plates in Barcelona.

The atmosphere is relaxed, fun and all about enjoying food and wine in great company.

Lobby Design was asked to create an appealing visual identity and website for Spanjorskan that would capture the genuine Spanish atmosphere and ‘fun dining’ concept of the restaurant but also have a modern feeling and create curiosity. The result is a carefully balanced identity with Spanish references and a modern feel with a dash of playfulness.”

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