RiPrism Branding by Broodio

Hong Kong-based multidisciplinary studio Broodio created this elegant identity for RiPrism, a luxury Korean and Japanese nail art brand specialising in producing glitter in a vast range of tints, hues and textures within individually curated themes.

“The brand uses the shape of a prism sculpture deconstructed into outlines. The shape plays with both the positive and negative shapes of a cube and pyramid. This creates a framed space which allows the identity of the brand to infinitely change through colours and shapes of the glitters held within. The hot stamp off-gold foil on pearl paper used throughout the branding acts as contemporary reference to the glitter product range.”

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