Rathbones Branding by 2br
Published May 9, 2016
London-based studio 2br created this sleek branding and visual identity for UK investment manager Rathbones.
The focus of the identity was to show how the past connects to the future.
“Too much emphasis on the past can be a turn-off. But longevity and experience can be powerful messages too.
The system ensures that the brand’s unusual individual approach to clients is reflected in every communication. In a sector of anonymous, near-identical brands, Rathbones now stands out for how it looks and sounds, and the story it tells.”
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