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Panthella Mini Lamp Commercial by Frame

Danish studio Frame created this colorful abstract commercial for a lamp designed by Verner Panton.

“The ‘Panthella Mini’ lamp is a smaller version of the original Panthella lamp, launched in 1971. The Panthella Mini features a metal shade and comes in 11 delicious colours.

The legendary Danish designer Verner Panton is known for his use of powerful colours, organic shapes and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s.

As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye popping colours and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.”

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Illustration Video & Motion Posted on April 18, 2017
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