Mild Whistle: Branding by Oddds
Great identity system created by Singaporean studio Oddds.
“Mild Whistle’s new identity stems from a paradox effect surrounded by a combination of funk layering beyond formality. Like a gentle thunder – where two opposites or complexities brings about the designer’s works as it; being louder than what the designer intends.
The identity broadens with usage of letterpress accompanied by glamour with modernism. This is created with the intertwining between bronze and a soft tone of turquoise. The play of metal tones and pieces with cotton represents the designer’s ideologies of art direction and design.”Branding Graphic Design Logo Design Print Design Typography Posted on July 18, 2014