Jackson Gilmour Identity by Magpie Studio
Published May 12, 2015
London-based design studio Magpie created this elegant new identity for Jackson Gilmour, a family run, award-winning catering company.
“With a prestigious client list that includes HRH the Queen and a staff of chefs with more than a few Michelin stars between them, they needed a rebrand that expressed their offer as one of the best in the business.
Focusing on their unique offer as a chef-led catering firm – we devised a brand language reminiscent of cookery books and recipes. Add a dollop of typography inspired by copper pot hallmarks, a twist of the diagramatic language of family trees, a tablespoon of very luxuriant print techniques, heat at a high temperature and enjoy.”
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