High Yield Future Tense: Gorgeous Book Design by Pentagram
Iconic design studio Pentagram designed this incredibly vibrant and beautiful book about a subject that is usually graphically conservative and boring.
“At heart, the book was a complex data visualization project. The content is dense with information, essays and statistics from analysts and academics from all over the world, and is richly illustrated with 168 exhibits, including 111 charts and graphs and 57 tables, plus 31 mathematical formulae.
The design uses typography and color as organizing elements. The book is divided into four sections: market dynamics, active management, analytical innovation and benchmarking. Each section features its own distinctive typography, with different fonts used for titles and text. Unfamiliar, ultramodern typefaces were selected to give the book the feel of being completely new. These are introduced on the cover and mapped out in the table of contents.”Graphic Design Print Design Typography Posted on April 19, 2016