0
Shares

Gran Cruz Branding & Packaging by Shift

Published Nov 8, 2017

Mexican studio Shift produced this vibrant identity and packaging for Gran Cruz, a premium chocolate brand.

“From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a ‘food of the gods’ in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a ‘Cruz’ or medal, hence the name Gran Cruz.

The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.”

More branding inspiration via Behance

POSTED BY

IG Team

0
Shares

More articles

The best dock for the ROG Ally & Steam Deck just got even better

Exploring the Most Beautiful Book Ever Designed: The Kelmscott Chaucer Online

AYANEO AM02 Review: An NES-inspired Mini PC with a built-in touchscreen

A’ Design Award & Competition 2024: Final Call for Submissions

#want

PenTips Ink’n Paper Bundle

dbrand Teardown iPhone 15 Pro Max Skin

AYANEO Air 1S AMD 7840U Gaming Handheld

Paperlike Screen Protector & Folio Bundle

AnkerMake M5C 3D Printer: Easy 3D Printing

Huion Kamvas 13 Pen Display Tablet

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Related

inspiration

Awesome products for creatives

PenTips Ink’n Paper Bundle

dbrand Teardown iPhone 15 Pro Max Skin

AYANEO Air 1S AMD 7840U Gaming Handheld

Paperlike Screen Protector & Folio Bundle

AnkerMake M5C 3D Printer: Easy 3D Printing

Huion Kamvas 13 Pen Display Tablet

These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.

Inspiration
in your inbox

Amazing art & design, never any spam.

Thanks for subscribing!
We'll be in touch soon.

We care about protecting your data. Please refer to our Privacy Policy for more.



© 2024 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.