Geneva Music Competition Branding by The Workshop
Established in 1939, the Geneva international music competition is a renowned classical music festival organized every year by the Concours de Genève foundation. It is one of the oldest music competitions of its kind. Swiss studio The Workshop was commissioned to create the visual identity for the 71st festival, with the concept of translating music into an image.
“As a means of translating the musical productions put on by the performers at the Concours de Genève into imagery, The Workshop initially conceived a white frame that symbolized the festival itself: a virgin space the candidates could take possession of and fertilize with their art. Within this framework was the musician himself, in action. And, as if emanating from him, a design, a stylized stave taken from a musical score that gives form to the sound created by the artist.
The new logo formed the base of the Concours de Genève’s visual communication and was used as the vehicle for an all-round campaign featuring classical and numerical graphical media.”Branding Graphic Design Print Design Posted on May 9, 2017