Fluvia Branding by Folch
Another great branding project by Spanish studio Folch.
“To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia needed a stronger identity and a new art direction. Brands increasingly have to evolve in order to maintain a contemporary image and challenge their competitors. Fluvia – by LED Simon – was no exception. Superfluous elements and technical detail were taking audiences away from Fluvia‘s core values. A product-focused brand, each light has its own identity, functionality and particular characteristics. We decided to bring these unique qualities to light.
”Branding Graphic Design Print Design Posted on April 17, 2018