Fluvia Branding by Folch

Another great branding project by Spanish studio Folch.

“To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia needed a stronger identity and a new art direction. Brands increasingly have to evolve in order to maintain a contemporary image and challenge their competitors. Fluvia – by LED Simon – was no exception. Superfluous elements and technical detail were taking audiences away from Fluvia‘s core values. A product-focused brand, each light has its own identity, functionality and particular characteristics. We decided to bring these unique qualities to light.

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More graphic design inspiration via Folch