F61 Work Room: Branding by Pavel Emelyanov
Located in St. Petersburg, Russia, F61 is a print studio with a “love minimalism and analog types of printing, typography and the beauty of simple forms, natural materials and good paper, experiments and challenges”.
Designer Pavel Emelyanov explains the inspiration behind the brand identity:
“We were inspired by the print machines schemes: circles, cylinders, parallel lines, clear geometric shapes. Black-and-white color palette of the style gives it a finished strict look and stands out from the traditional printing companies. The tagline ‘Excellence of print design’ speaks for itself and reveals the philosophy of the studio”Branding Graphic Design Logo Design Print Design Typography Posted on August 12, 2013