CS Branding & Packaging by Angelina Pischikova
Belarusian graphic designer Angelina Pischikova created this unique packaging system and identity for CS, the largest electrical company in the country.
“CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison’s words that a firefly is an ideal cold light source prompted the idea of comparing the various forms of light bulbs with various insects. So a client will see it not just as an ordinary luminaire, but as an independent form.”
Design and art direction: Angelina Pischikova
Illustration: Anna Orlovskaya
Photography: Yury Rumovski