Creative Lettering Artworks by Snask
Swedish studio Snask was commissioned by retail giant Target to create this incredible campaign aimed at the Hispanic market in the US.
The campaign was based around words that were hard to translate from Spanish to English. Words that had deeper meanings than just a simple, direct translation. Snask’s job was to visualize the campaign’s posts in social media, spread out over a year.
“The meaning of each word determined the style and content of the artwork. For example, the word ‘Madrugar’ means to get out of bed earlier than usual. This post was planned for the first day of school in August when parents woke their children up earlier than normal to prepare them for their big day. To do this we created a loving breakfast made for the child and built the word ‘Madrugar’ entirely out of corn flakes. Every post was entirely made by hand and the films were made in stop motion.”
Photography: Axel Engström, Carl Dahlqvist and Erik Nordlund