BLVD Branding by Haus
Published Nov 11, 2014
Canadian studio Haus was responsible for this striking new identity for Blvd (previously Boogie Studio), a sound design and visual effects production workshop with offices in Montreal and New York.
“Having set up shop in Montreal and New York, the new brand needed to bring its marketing approach in line with its new goals. Serving as a real crossroads, teeming with professionals from all disciplines, the studio’s new name alludes to the convergence and free flow of ideas from one medium to another. The B symbol, in the form of a stylized roadway, is at the heart of the studio’s visual platform. Combined with a sparkling shade of red and a modern typeface, the striking Blvd image makes its mark.”
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