Ball & Doggett Branding by For The People
Published May 15, 2018
In 2017, B.J.Ball and K.W.Doggett joined forces to become Ball & Doggett, the largest paper distributor in Australia and New Zealand.
Sydney-based agency For The People saw the merger as an opportunity to build a new identity that better reflected the true nature of the business – that of a highly diversified, innovative company that supplies every material associated with the print and production supply chain – paper, packaging substrates, inks, foils, plastics and much more.
“The new identity celebrates the physical nature and tactility of its product range. The simplified letterforms of the brandmark enable it to demonstrate various behaviours and material properties. Coupled with imagined weird and wonderful manufacturing processes, the identity presents the joy in all materials.”
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