Adidas Laces Signage System by Büro Uebele

Awesome signage system and interior design for Adidas by German studio Büro Uebele.

Here’s an excerpt from their press release:

“The name ‘laces’ has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation – a market leader in the development of sports goods and apparel. Movement is the essence of sport – and movement also defines the design language: turbocharged typography runs through the new adidas design centre. It is also reflected in the typeface of the signage system: fast and light, it leaps and bounds across walls and balustrades, its form vibrating and altering in the process.”

via Typetoken Büro Uebele’s website