AARK Collective Campaign by Leta Sobierajski
Published Aug 26, 2015
New York-based designer and art director Leta Sobierajski created these vibrant and colorful images for AARK Collective, a company that creates timepieces inspired by the challenge of balancing function and beauty.
“I created seven images for their brand, all inspired by the monotonous—yet beautiful—day-to-day habits we take for granted. Each image is a monochromatic, standalone setting that conveys a specific time of day. The color assigned to each image reflects a specific hour: dawn, morning, noon, evening, or midnight. Each image is representative of one moment, and the story is broken down into 7 chronological moments.”
— Leta Sobierajski
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